Little Sport Star was founded in 2012 by a Dad, Nick, who wanted to make a baby tennis racket for his daughter. Each toy is designed to be fun, bright and colorful, and packed with sensory features that entertain babies and give babies the stimulation that they crave for.
Nick has added more toys to the Little Sport Star toys to the collection and they have sold across the world, including several Grand Slam tennis champions and English royalty.
When asked by a journalist for Forbes what inspired Little Sport Star, Nick explained, "When I became a parent, I wanted to make sporty toys for babies because no-one has ever done that before."
Nick works with a top toy designer, Caroline, who also has kids of a similar age. They send all their toys for safety testing to ensure that the toys meet the highest European and US standards.
Since creating Little Sport Star, their toys have featured in major publications such as Entrepreneur, Forbes, The Daily Telegraph, The Guardian, The Times. They have won awards with Mums.TV and The Dad Network and the annual Nursery Industry.
Little Sport Star is not just a toy, these toys represent an ambition that many parents share. Parents want their children to grow up fit and healthy and to share the same love of sport that they do. When we speak to our customers, they worry for the future of kids who are addicted to iPads and screens and hope that this little toy might help steer them in the right direction from day one.
Nick's own kids are now 9 and 11. His oldest daughter plays soccer twice a week, swims 4 times a week and is a member of the local athletics clubs. His son plays soccer and rugby, swims weekly and loves the Premier League. His favourite football team is the Patriots. Both kids work hard at school, but sport is a central bond that runs strong in the family and with friends.